![]() ![]() Jaguar Land Rover will develop a new platform for 100% electrification of the Jaguar brand. Jaguar electric car models to use the ‘Panthera’ platform With this new direction, it promises to deliver unforgettable designs. Going back to the drawing board, Jaguar is committed to creating truly unique cars that will make a bold statement. Jaguar is reinventing itself with a new strategy focused on emotional and aspirational models that stand out from the generic SUVs on the market. To execute the Reimagine strategy, JLR will invest £2.5 billion (approx. Gerry McGovern, Chief Creative Officer, Jaguar Land Rover, in Feb 2021īy the mid-decade, JLR aims to make Jaguar an EV-only brand. We’ve done that before at Land Rover (with the Range Rover Evoque), so why can’t we do it at Jaguar? So, that’s the beauty of the process we are going through at the moment. It might be that we create a niche category that doesn’t exist. You know, it could be a four-door coupe sedan, it could be some sort of SUV-derived, incredibly desirable product. And I think one of the opportunities, as Thierry said (is) we’re looking at different. It’s fantastic being a designer in this company because you know there’s so much freedom, but yeah the SUV is a generic term. ![]() ![]() “We have given the freedom to Gerry and his team to propose to us extraordinary vehicles,” Bollore said. Bollore suggested that the company is open to all enticing ideas McGovern and his team pitches. Image Source: Jaguar Land Roverĭuring the Q&A session on its Investor Day in 2021 (February 26, 2021), an analyst asked Jaguar Land Rover management if we will still see Jaguar crossovers when the new strategy takes effect. The bespoke ‘Panthera’ platform will underpin all future Jaguar EVs, one that is developed in-house. He suggested that keeping the bonnet long in a signature Jaguar style is more important than freeing up some extra space in the cabin. No cab-forward designsįurther in the interview, McGovern hinted that the “incredibly desirable” Jaguar crossover and other future Jaguars would not feature a cab-forward design that is becoming typical of bespoke EVs. ![]() Obviously, the design aspect would be central to “exceptional desirability” for a luxury car. “Exceptional desirability” is how JLR should differentiate itself from its competitors in Bollore’s view, McGovern told Autocar magazine in an interview in 2021. McGovern was promoted to be a part of the Board of Management (as the Chief Creative Officer) in February 2021 so that design can be an integral part of key decisions at the top-most level. Jaguar Land Rover has heightened the emphasis on the design aspect since Thierry Bollore joined the company as its CEO in 2020. Pictured is the Genesis X concept, a similar example. Jaguar electric cars will not follow the trend of short bonnets as it diminishes the exuberance of the design, as per McGovern, who spoke to Autocar. The I-Pace has shown some potential and moving forward, there could be more such low-slung, unconventional crossover models from the Jaguar brand. However, that doesn’t mean that there won’t be Jaguar crossovers. There will be a clear distinction between Jaguar and Land Rover brands in the future. Sales dip Clear distinction between the Jaguar and Land Rover ![]()
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